Mobile health apps are growing in popularity and their number is increasing every year. Many of us find it convenient to use an app to schedule medical appointments, check medical records, track and store health data, and check symptoms. App developers have always needed to be mindful of protecting the privacy of the information that is shared in a mobile health app but recent guidance from the Federal Trade Commission (FTC) signals that the FTC intends to make compliance with its breach notification rule and enforcement a priority.

Last fall the FTC issued a policy statement to clarify that its Health Breach Notification Rule (Rule) “helps to ensure that entities… not covered by the Health Insurance Portability and Accountability Act (HIPAA) nevertheless face accountability when consumers’ sensitive health information is compromised.” The statement acknowledged that the Rule was issued over a decade ago, but that the “explosion” in health apps makes it important now. The Rule requires certain app vendors to notify consumers, the FTC and in some cases, the media if there is a breach of unsecured identifiable health information. Failure to comply with the Rule could result in civil penalties of $43,792 per day. The FTC website contains helpful information that offers tips for app developers, along with a mobile health app interactive tool to assist in determining which federal laws might apply.

Photo of Deborah George Deborah George

Deborah George is a member of Robinson+Cole’s Business Litigation Group as well as its Data Privacy + Cybersecurity Team. Ms. George advises clients on and focuses her practice on data privacy and security, cybersecurity, and compliance with related state and federal laws. She…

Deborah George is a member of Robinson+Cole’s Business Litigation Group as well as its Data Privacy + Cybersecurity Team. Ms. George advises clients on and focuses her practice on data privacy and security, cybersecurity, and compliance with related state and federal laws. She also has experience providing counsel in civil litigation and employment law matters. She has significant experience offering advice and counsel on legal issues related to human services agencies, including Medicaid, as well as drafting and reviewing contracts, business associate agreements, and data use agreements. Read her full rc.com bio here.